Sports Sponsorships
The Electrical Alliance is continuing its sponsorship of Washington’s
MLS soccer team—D.C. United. The sponsorship includes print ads
in the official match day program FREEKICK; radio spots on Radio
America WACA 1540 AM, Radio Universal WKDV 1460 AM, Union
Radio WYSK 1350 AM & WLXE 1600 AM, and spots on weekly talk show:
La Tribuna del D.C. United on Radio Continental 1390
AM WZHF; public address announcements during home matches; a field board;
electronic scoreboard logo; logo on www.dcunited.com;
and associate sponsorship of Copa DC X—a two day tournament held
at Rockville Sportsplex.
Be sure to get out to one of their games to have a great time and see our sponsorship in action.
Promotional Ads
A new print ad campaign entitled "Contractor" has been launched in 2010.
The ad promotes the skill set, exceptional training, and cost effective
benefits of hiring Electrical Alliance electrical contractors. Ads will
appear in DCBIA Pipeline, PMA Directory, Virginia
Business, WBC Bulletin, Washington Business Journal,
and ONSITE Magazine.
There will also be an online campaign using the new "Contractor" creative. Banner ads will be posted on washingtonbusinessjournal.com, midatlantic.construction.com, and Bisnow Real Estate.
Recruitment Ads
Thirty and sixty-second radio commercials promoting the advantages of
applying for the Electrical Alliance’s apprenticeship program can be heard
in English on 95.5 FM WPGC and 99.5 FM WIHT. Similar Spanish radio commercials
can be heard on 99.1 FM WLZL and during D.C. United soccer games on Radio
America WACA 1540 AM, Radio Universal WKDV 1460 AM, Union
Radio WYSK 1350 AM & WLXE 1600 AM, and spots on weekly talk show:
La Tribuna del D.C. United on Radio Continental 1390 AM WZHF.
Accompanying the radio commercials will be online recruitment banner ads posted on in English on 95.5 FM WPGC and 99.5 FM WITH, and in Spanish on 99.1 FM WLZL.
Print recruitment ads promoting the advantages of applying for the Electrical Alliance’s apprenticeship program will appear in the Employment Guide, RU Ready, and High School Graduate. Print ads are also a part of the Electrical Alliance’s sports team sponsorships, and will appear during D.C. United’s games in its Freekick game day program.
Social Media
The
Electrical Alliance is building communities on Twitter,
Facebook,
and LinkedIn.
These are great places to find out what our contractors are doing, learn
about the apprenticeship program and join discussions on our industry’s
top issues, such as sustainability and BIM. We can’t wait to hear
from you!
Job Fairs
Come check out our booth at Employment guide job fairs this spring and in the fall. Check the employment guide website for more information and updates.